Uniqueness has a Place: Atlas Plan at Cersaie 2024
Atlas Plan, an Atlas Concorde brand, will again be exhibiting at Cersaie 2024, at BolognaFiere from 23 to 27 September.. The event is a prestige showcase where the brand can present its ceaseless innovation and its dedication to combining aesthetics and functionality in high-impact surfaces.
"Uniqueness has a Place" is the guiding theme in the design of the stand, where Atlas Plan joins Atlas Concorde and Atlas Concorde Habitat to illustrate the power of innovative surfaces for transforming living spaces. Located at Booth C4/D5-C3 in Hall 30, the stand uses an assortment of warm and neutral shades in storytelling based on three factors: naturalness, softness and comfort. Graphic motifs in the Atlas Concorde style add a contemporary elegance to the display area.
The space, with immaculate, modern lines, features interplays and shafts of light that enhance the tactile substance of the materials and generate fascinating light and shade effects. The minimalist, textured architecture, with an open ceiling and lavish use of vegetation, creates a bright, airy ambience. The surfaces highlight values of elegant simplicity and tactile beauty, while the green of the natural elements merges with the architecture in a mood of calm and wellbeing.
Cersaie will be the opportunity for launching new surfaces and enabling visitors to discover new developments and prestige partnerships, such as the one with Modulnova, for an original interpretation of kitchen design.
What’s more, to coincide with the exhibition, Park Studio – the 30,000+ sq ft showroom opened two years ago, is being overhauled with the new collections presented at Cersaie, embodying the identity and uniqueness of Atlas Concorde and its brands.
