Atlas Concorde and its brand Atlas Plan together at Milano Design Week 2024
Atlas Plan, Atlas Concorde’s brand specialized in large slabs for kitchen countertops, tables and furnishings, expands its presence at Milano Design Week 2024, the key event for the design industry at international level.
With a double presence, Atlas Plan invites you to discover the innovation and majesty of its slabs both at the International Furniture Show and inside the Atlas Concorde Studio Milano, in the pulsating heart of the Brera Design District. Here, the Showroom takes on a new look with new ideas for 2024, demonstrating the evolution and trends of the sector.
The event is enhanced with two special initiatives: the first, in partnership with the famous kitchens brand, Modulnova, will create a dialogue between product excellence and a new interpretation of the kitchen space, while the second presents a reinterpretation of the iconic Ile Table by Living Divani, chosen by the Brand for exploring the use of Atlas Plan ceramic surfaces in its own offer.
International Furniture Show
Atlas Concorde Concept Home
Inside the International Furniture Show, interiors become conceptual in the “Atlas Concorde Concept Home”: a living space where the ceramic services and the company’s three brands become protagonists thanks to the skillful interpretation of the Lissoni & Partners firm.
New 2024 ideas on display at the Furniture Show – large slabs and ceramic surfaces, coverings and furnishings in porcelain stoneware – elegantly create an ideal home, portraying the kitchen, living and bathroom areas as environments able to welcome and surprise, exactly as the Brand proposes to do through its collections.
The synergies of the “Atlas Plan | Modulnova MEETING TOGETHER” project become real within this scenario: the kitchen brand has supported the Atlas Concorde project with its design consultancy and know-how of the sector, permitting a perfect fusion between design and ceramic surfaces. On the element inserted in the kitchen space, it’s possible to admire the Appennino slab which stands out for its innate beauty and capacity to interpret marble veining with surprising faithfulness. It’s a wonderful story of collaboration between Italian design excellences that confirms the versatility and aesthetic value of Atlas Plan’s porcelain stoneware which here finds one of its greatest expressions.
At the same time, the space is enriched by the reinterpretation of the Living Divani Ile Table with the Boost Natural Kaolin porcelain surface by Atlas Plan.
The project also extends to Living Divani's booth at the Salone del Mobile, where the same Boost Natural Kaolin surface has been selected for the outdoor version of the Notes table.
Atlas Concorde Studio Milano
In the heart of Brera, the Atlas Concorde Studio Milan showroom confirms its presence at the Milan Design Week, renewing its Milan space with a new permanent area dedicated to kitchen countertops and furnishing in which Atlas Plan’s innovative porcelain solutions are displayed.
Atlas Plan’s I Modulnova MEETING TOGETHER initiative gives rise to a unique interpretation of the kitchen element, in which the Precious Brown surface becomes an expression of style and innovation, revealing the wide range of aesthetic possibilities of porcelain stoneware. This corner of the showroom is a tribute to Atlas Plan’s ability to interpret the demands of the design furnishing sector with excellent surfaces that amplify its prestige.
The Ile Table coffee table by Living Divani, fruit of Piero Lissoni’s creativity, represents the first exploration of the brand into the world of porcelain stoneware through the nuances of Atlas Plan’s Boost Natural Kaolin and Boost Balance Smoke trowelled concrete effect. This iconic piece is presented in an outdoor version and offers a concrete example of how aesthetics and the functionality of stoneware can transform an external environment with great effectiveness and advantages for the end customer.
